Author:
Kai Liu

Doi: 10.26480/ccsj.01.2025.01.04

This is an open access article distributed under the Creative Commons Attribution License CC BY 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

With the rapid development and widespread adoption of new media, network public opinion in universities has become increasingly complex, dynamic, and fast-spreading. The rise of digital communication platforms has facilitated instant information exchange, allowing diverse perspectives to emerge and rapidly evolve. Particularly when universities encounter unexpected incidents, crises, or controversial topics, online discussions can escalate quickly, drawing significant social attention. The anonymity and openness of digital platforms further contribute to the amplification of emotions, leading to polarization and even misinformation. Such developments not only influence the reputation of higher education institutions but can also impact campus stability and governance. Therefore, understanding the characteristics of network public opinion is crucial for effective crisis management and public opinion guidance. This paper systematically examines the key features of network public opinion in universities within the new media landscape and proposes strategic countermeasures to mitigate risks, enhance information control, and foster a more balanced and rational online discourse.