Author:
Golam Mustafa Md. Nurullah Rabbani, Md Nafis Fuad, Tausif AL Haque, Saleh Ahmed Jalal Siam*, Mubashshir Bin Mahbub

Doi: 10.26480/ccsj.01.2024.01.06

This is an open access article distributed under the Creative Commons Attribution License CC BY 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

This qualitative study delves into the impact of Bangladeshi organizational culture on internal communication practices. Through semi-structured interviews, focus groups, and content analysis, the research explores various aspects of communication channels, cultural norms, challenges, and opportunities within Bangladeshi organizations. The findings highlight the dominance of hierarchical communication structures, collectivist cultural norms, and high-context communication styles. Formal channels like meetings and emails are prevalent, alongside significant informal channels such as face-to-face interactions and gossip. However, the study identifies challenges, including language barriers and limited employee participation, which hinder effective communication. Despite these challenges, the study uncovers opportunities for enhancing communication effectiveness through digital technologies and leveraging cultural strengths. Practical implications emphasize the importance of tailored communication strategies to address cultural nuances and promote inclusivity and collaboration within organizations. Social implications underscore the role of effective internal communication in fostering positive workplace cultures and enhancing employee satisfaction and engagement. The study’s originality lies in its focus on the underexplored intersection of organizational culture and internal communication within the Bangladeshi context. However, it is not without limitations, notably its qualitative nature and sample size, which may limit the generalizability of the findings. Future research could adopt mixed-methods approaches and explore larger, more diverse samples to enhance the validity and reliability of the findings. This study contributes to our understanding of the complex relationship between organizational culture and internal communication practices in Bangladesh. By shedding light on the cultural nuances, challenges, and opportunities associated with internal communication, the research offers valuable insights for organizational leaders and communication practitioners seeking to improve communication effectiveness in diverse cultural contexts.